Bridal wear, meant for brides across the globe, at their weddings, come in different hues, colors, shapes and designs, based on varying cultures and beliefs. The traditional color of a bridal gown for European , Australian and American bride is white, mostly. While Asian brides, especially from Indian subcontinent, prefer red bridal dresses, though colors like vermilion, crimson, pink, orange or magenta are always in fray. African brides prefer red and white both, apart from blue and purple. Made of silk, satin and velvet, this ornamental dress comes studded with costly gems and embroidery works. The major brands like Acconciature Carla, After Six, Alvina alenta, Ariella, Bonny MT, Bernshaw, Bill Levkoff, Carmela Sutera, Cicada, Cymbeline etc have made a strong foothold in leading bridal wear markets such as Austria, France, Germany, Italy, Spain, United Kingdom, Africa, Northern America, Mid East etc.